description
The Governance Conference 2023 focused on the theme “Board Leadership in a Changing NHS”, bringing together senior leaders to explore the evolving challenges facing the healthcare sector.
The programme addressed key issues including financial sustainability, workforce pressures, and digital transformation, while encouraging discussion around navigating system change. It also highlighted the importance of strengthening board diversity, alongside the need for greater stability and long-term investment.
The visual identity followed a similar approach to its sister event, the Quality and Improvement Conference, adapted to reflect the theme through a blue-led palette. Blue was used to convey trust, stability, and clarity – qualities closely associated with governance and leadership – while flowing wave forms introduced a sense of movement and change, reflecting the evolving nature of the NHS landscape. The result is a distinct yet connected identity within the wider organisational brand.
YEAR
2023
EXPERTISE
Graphic Design
Editorial Design
agency & art direction
NHS Providers
Jim Friedman
A suite of digital assets was developed to support the conference across social media and internal communications. This included email campaigns, platform-specific social content, and supporting materials, all designed to communicate key information clearly and consistently.
Trusts were invited to submit case studies of best practice, which were showcased as part of the Governance Showcase exhibition, providing an opportunity to share insights and learnings across the sector.
The showcase panels played a key role within the networking space, acting as focal points for conversation and exchange, and supporting collaboration and peer learning among governors.
The panels were designed with clarity and readability in mind, ensuring content could be easily engaged with in a busy environment while remaining consistent with the conference identity.
A printed guide was developed to accompany the event, bringing together the agenda, speaker information, and key content. The design focused on clarity and structure, ensuring information could be easily accessed and understood by a senior audience.
The gallery documents the conference in context, showing how attendees interacted with the showcase and how the identity was applied across the space.