description
Infographics were a key part of the work at NHS Providers, helping turn complex or detailed information into something quicker and easier to understand at a glance.
During my time there, I worked on a range of infographics, focusing on making content more engaging without losing clarity. Each one followed brand guidelines, while adapting to different sub-brands to keep everything consistent across materials.
YEAR
2022 - present
EXPERTISE
Graphic Design
Illustration
agency & art direction
NHS Providers
Jim Friedman
Outputs featuring infographics consistently generated higher engagement than other formats. As a result, a wide range of them were produced for use across different platforms, including conference materials, reports, and as standalone pieces.
Their effectiveness led to the development of infographic summaries for longer reports, translating key insights into clearer and more engaging formats that proved particularly popular.
