Magnetic is a marketing agency specialising in consumer magazine media.

​

As part of D-Studio’s collaboration with Magnetic, we created a campaign promoting the benefits of advertising in magazines – a first for the magazine industry – which featured special cover wraps on some of the UK’s leading titles, including Cosmopolitan, Empire, Time Out, Grazia, Cyclist, and Radio Times.

​

In addition to the visual campaign, we designed the layout for the study’s report, which examines how different media compare in terms of quality attention and explores the opportunity for advertisers, analysing the value of attention from
a cost perspective.