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CLIENT
description
Magnetic
Magnetic is the marketing agency for consumer magazine media.
YEAR
2019
EXPERTISE
Editorial Design
agency & art direction
D-Studio. Wes Anson & Phil Curl
As part of D-Studio’s relationship with Magnetic, we created a campaign
promoting the benefits of advertising in magazines - marketing first for the
magazine industry - and featuring special cover wraps on some of the UK’s
leading titles, including Cosmopolitan, Empire, Time Out, Grazia, Cyclist,
and Radio Times.
In addition to the visual campaign, we designed the layout for the study’s
report. This report explores how different media compare when it comes to
quality attention and looks at the opportunity for advertisers, scrutinising the
value of attention from a cost perspective.

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