YEAR
2022 - present
EXPERTISE
Editorial Design
agency & art direction
NHS Providers
Jim Friedman
description
NHS Providers supports NHS foundation trusts and trusts in delivering high-quality, patient-focused care – helping them learn from each other, represent their voice, and shape the systems they work in. A big part of this is communicated through a wide range of reports and briefings.
These cover topics from mental health and health inequalities to finance and primary care, bringing together complex information for a broad audience. Each report is available both online and as a printable PDF, with members often preferring the latter for its ease of use and suitability for longer, more in-depth reading.
The design of the reports follows NHSP’s wider brand system, which includes a range of sub-brands with their own visual identities. Each publication is adapted to its topic, while still feeling clearly part of the same organisation.
The approach focused on keeping things clear and easy to follow, especially given the length and complexity of the content. Layouts were designed to support long-form reading, with well-organised information and the use of infographics and bespoke graphs to highlight key points.
