CLIENT
description
The National Media
The National Media is a national advertising proposition that brings 30 leading daily regional newspapers together into one big national media advertising package.
YEAR
2019
EXPERTISE
Branding and
Web Design
agency & art direction
D-Studio. Wes Anson & Phil Curl
Although it already had an existing identity, it needed a brand refresh. D-Studio developed a bright new visual system combined with a positive and vibrant colour palette. It gave the brand new confidence and energy, making it feel grounded and trustworthy.
As a part of my intern role, I was in charge of preparing and adapting the online presentation of the final project for its following viewing with the client.
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Oswald
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Aleo
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THE NATIONAL
ABOUT THE NATIONAL
The National is a joint venture between four major regional publishers; Trinity Mirror, London Evening Standard, Johnston Press, Newsquest & Midlands News Association.
It is a compelling National Advertising proposition made up of 30 leading regional newspapers covering the biggest conurbations and most populated areas of England, Wales and most of Scotland.
The National wouldn’t be the same without its team, this is why we decided to make them the central piece of the project. Each member of the team has their own illustration, used to create the website's background pattern.
