CLIENT
description
Vagabond
YEAR
Vagabond wines had an existing logo marque but needed help to define their brand. Their logo was redesigned to make it more balanced, look better in various sizes, and sit visually in different contexts.
2019
EXPERTISE
A vibrant visual system expands on the logo, giving the brand a unique collection of graphic assets to use across their menus, wine labels, social media platforms and store designs.
Branding and
Web Design
agency & art direction
D-Studio. Wes Anson & Phil Curl
My duty as an intern was to use those graphic assets to create their merchandising, such as membership cards, flyers and promotions. I was also responsible for narrowing down the photos used as wine labels, using picture banks or contacting private photographers and artists.
ABOUT VAGABOND
Opening in 2010, Vagabond has gone from a single shop in Fulham to seven cool bars across the city, including the capital's very first customer-centric urban winery at Battersea Power Station.
Their bars allow everyone to sample and discover over 100 wines by the glass without the commitment of buying a whole bottle. The concept is to provide a “more accessible shopping experience to everyone who enjoys wine but for whom finding a new wine can be a bit overwhelming at times”.
Urban Wineries are a recent phenomenon taking place over the last four years. One of them is the Vagabond winery at Battersea Power Station, where they produce their wine using only English grapes picked in local vineyards.
The brand aims to involve customers in the winemaking process. That’s the rough idea for the wine labels.
We wanted to create a picture journal of what would be a trip to the vineyard. Daily instant images, simple but eye-catching, followed by the name and vintage year imitating a Polaroid style.
