description
Vagabond Wines already had a logo, but needed help defining their brand identity. The logo was redesigned to achieve better balance, improve scalability, and sit harmoniously across different visual contexts.
A vibrant visual system was developed to expand on the logo, providing the brand with a distinctive collection of graphic assets for use across menus, wine labels, social media, and store designs.
During my internship, I applied these assets to create merchandising materials such as membership cards, flyers, and promotional items. I was also responsible for curating the photography for wine labels, sourcing images from picture banks
or liaising with photographers and artists.
CLIENT
Vagabond
YEAR
2019
EXPERTISE
Branding and
Web Design
agency & art direction
D-Studio
Wes Anson & Phil Curl
ABOUT VAGABOND
Founded in 2010, Vagabond has grown from a single shop
in Fulham to seven vibrant bars across London, including
the capital’s first customer-focused urban winery at Battersea Power Station.
Their bars allow customers to sample and discover over 100 wines by the glass, without the need to commit to a full bottle. The concept is to provide a more accessible and enjoyable experience for anyone who loves wine but finds exploring new varieties overwhelming.
Urban wineries have become a recent trend over the last few years.
One example is Vagabond’s winery at Battersea Power Station, where wines are produced using English grapes sourced from local vineyards.
The brand aims to involve customers in the winemaking process,
which inspired the concept for the wine labels.
We designed a Polaroid-style picture journal, capturing a vineyard
visit through daily, simple yet eye-catching images, paired with the wine’s name and vintage year. The result is a playful, approachable
way to bring the vineyard experience to life.
