CLIENT
description
Norvia
YEAR
Norvia Nutrition is a market-leading Norwegian brand specialist in plant-based protein shakes. The project aimed to design its entire image, from branding, packaging, social media platforms and its UK launching event in London.
2018-19
EXPERTISE
Branding, packaging and
Web Design
During my internship period, the branding was already defined. My contribution to the brand was as backup, doing image tweaks for the social media, working with the marketing team in preparing the product boxes for their following distribution and preparing and assembling the graphics for the launching event.
agency & art direction
D-Studio. Wes Anson & Phil Curl
NORVIA ACTIVE PERFORMANCE
NORVIA WEIGHT LOSS
ABOUT NORVIA
Norvia Nutrition is a plant-based protein brand from Norway. After being the most successful weight loss brand in Scandinavia, they launched their unique total nutrition powder shakes to the UK market at the end of 2018.
The success behind Norvia lies within its unique formula containing specialised isolated soy proteins. It is an ideal product not just for those looking to lose a considerable amount of weight for health reasons but also to help improve physical performance and preserve muscle mass during exercise.
The ongoing trend in Scandinavia's lifestyle has been illustrated through the increasing global popularity of hygge. It is the new and exceedingly trendy Nordic term describing the maintenance of a mindful and simplistic lifestyle.
As a result, it only makes sense that Norvia's visuals reflect this way of life by promoting a holistic approach to health and fitness.
The photographs used on the website and the packaging were released by the multiple exposure photographer Christoffer Relander.
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